9 Jul 2018
Each social media platform has its own benefits, so choose the channel where your customers spend time on to grow new relationships and showcase your business.
How do you differentiate yourself from others? If you are using a business page, is the profile photo professional looking? Build up your own image with career apparel and bright-looking photographs!
You should post frequently which helps to demonstrate your commitment to your real estate career. Consider the tone and style of your content as well. Be genuine so that eventually, when you meet up with potential clients, your personal branding is consistent.
Instagram Stories enables you to retain top-of-mind awareness because stories are displayed at the top of your followers’ timelines for 24 hours. Engage your followers by sharing authentic behind-the-scenes shots about your business and life.
You can show a teaser of the show flat that you are having duty in and provide clarifications to queries to build better relationships. Have fun by experimenting with photo, video and Boomerang to create different types of engaging content too.
You can expand your professional influence through LinkedIn as well. Build a strong personal brand with LinkedIn by sharing news updates relevant to your industry and engage in meaningful conversations. By providing content that adds positive value to their lives, people might reciprocate or at least, you might have gained top-of-mind awareness.
Pro Tip: Open a two-way communication channel and share thoughts, questions, and ideas. Do respond quickly to demonstrate your efficiency as well!